In a move that signals the future of in-store retail technology, Asda is introducing digital pricing labels across hundreds of its Express format stores in the UK.
The initiative replaces traditional paper labels with electronic shelf displays that allow real-time price updates across all aisles. The system also integrates product information, allergens, and QR codes, giving customers instant access to detailed data through their smartphones.
According to Asda executives, the technology will streamline operations by reducing staff workload and minimising human error in manual price updates. Moreover, it lays the groundwork for dynamic pricing strategies that could respond to demand, stock levels, or even local market conditions.
Other global retailers, including Walmart, Kroger, and Whole Foods, are testing similar systems. The adoption of digital labelling is seen as a pivotal step in modernising physical retail — allowing supermarkets to act with the same agility as online competitors.
This technological transformation marks a new chapter for in-store innovation, merging convenience, sustainability, and speed in one system.