Supermarket chain CEOs are the driving force behind growth and transformation in the grocery sector. Their decisions set the strategic direction of the company, influence operational priorities, and shape customer experience. Often, changes in leadership, policies, or strategy are closely watched by investors, with stock market reactions reflecting the confidence in a CEO’s vision and ability to deliver results.
| Rank | CEO | Company | Period | Achievements / Notes | Photo |
|---|---|---|---|---|---|
| 1 | Sir Terry Leahy | Tesco (UK) | 1997–2011 | Transformed Tesco into a global retail powerhouse, pioneered Clubcard loyalty programme, expanded internationally, introduced new store formats, reshaped UK grocery retail. |  |
| 2 | Justin King | Sainsbury’s (UK) | 2004–2014 | Revitalised Sainsbury’s with focus on customer experience, operational efficiency, value pricing, and brand strength. Stabilised the retailer during a highly competitive period. |  |
| 3 | Ken Morrison | Morrisons (UK) | 1980s–2008 | Emphasised fresh produce, vertical integration, and community-oriented retailing. Maintained strong performance and differentiation against larger UK chains. |  |
| 4 | Dick Boer | Ahold / Ahold Delhaize (Netherlands / Belgium) | 2003–2018 | Oversaw merger with Delhaize, creating one of Europe’s largest grocery groups. Balanced international growth with local market adaptation. |  |
| 5 | Frans Muller | Ahold Delhaize (Netherlands / Belgium) | 2018–Present | Built on merger momentum, focusing on digital engagement, operational efficiency, and customer-focused transformation across multiple European markets. |  |
| 6 | Dieter Schwarz | Lidl & Kaufland (Germany) | 1970s–2004 | Built Lidl and Kaufland from regional stores into continental giants. Pioneered cost efficiency, streamlined operations, and international expansion. |  |
| 7 | Klaus Gehrig | Schwarz Group (Germany) | 2004–Present | Continued Lidl and Kaufland’s European expansion, maintaining the discount model while introducing operational innovations for efficiency and scale. |  |
| 8 | Karl & Theo Albrecht | Aldi (Germany) | 1960s–2000s | Created Aldi Süd and Aldi Nord, defining the European discount supermarket model. Focused on narrow SKU range, private labels, and low-cost operations. |  |
| 9 | Jesper Højer | Lidl (Germany / Denmark) | 2017–2022 | Strengthened Lidl’s international operations, standardised pricing and supply chains, and reinforced competitive position across European markets. |  |
| 10 | Rami Baitiéh | Asda (UK) | 2023–Present | Recently appointed CEO of Morrison s taking over during a challenging period. Has not yet proven his impact; performance will depend on his ability to stabilise and transform the business. |  |
International Supermarket News has closely followed the evolution of supermarkets, market trends, and shifts in consumer behaviour worldwide. Over the years, we have interviewed many of the industry’s leading CEOs to gain insight into their strategies and leadership. This list highlights key figures from both past and present who have shaped European grocery retail. To all CEOs not included, please note this is not a reflection on your achievements—no need for complaints or boycotts.