German Discounters Drive Down Prices on Everyday Essentials
Shoppers in Germany are seeing relief at the checkout as discounters including Lidl, Aldi, and Norma announce a wave of price reductions on breakfast staples. Muesli, bread, oils, and spreads have seen price drops as input costs ease. This collective move underscores the discounters’ strategy to retain value-seeking customers in a competitive grocery landscape.