Datema Retail has emerged as one of Europe’s most forward-thinking providers of self-scanning and in-store digital solutions, supporting supermarkets as they adapt to a rapidly changing retail landscape. With more than two decades of experience and hundreds of store installations across Europe, the company plays a critical role in helping retailers modernise operations, reduce queues, and enhance customer convenience.
At the heart of its offering is EasyShop, a hardware-agnostic self-scanning platform that allows shoppers to scan products as they browse, using either a supermarket’s handheld device or their own smartphone. By giving customers more control during their visit, supermarkets benefit from faster checkouts, better store flow, and higher customer satisfaction—particularly during peak trading periods.
Supermarkets also lean on Datema Retail’s deep expertise in systems integration. EasyShop connects seamlessly with store infrastructure including POS systems, loyalty programmes, inventory management, and security layers. This ensures retailers can deploy new digital services without disrupting operations or adding unnecessary complexity.
For retailers seeking to improve efficiency, Datema’s technology reduces pressure on traditional checkout lanes and frees store teams for higher-value tasks such as customer service and replenishment. The company’s solution also supports mixed-basket shopping behaviour, enabling customers to combine fresh, ambient, and weighed goods easily within a digital journey.
Datema Retail’s long experience in the Nordic region—one of the world’s most advanced markets for self-scanning—means it brings proven expertise in deployment, support, and ongoing optimisation. Retailers rely on its software enhancements, analytics insights, and customer-experience improvements to keep pace with evolving expectations.
Following its recent acquisition by Datalogic, the combined strengths of software and hardware now offer supermarkets a more complete, integrated system. This creates opportunities for faster rollout, broader device choice, and more innovation in customer-facing technology.
In an era where shoppers increasingly value speed, autonomy, and frictionless experiences, Datema Retail provides supermarkets with the tools they need to modernise the in-store journey and remain competitive in a digital-first retail world.