Glovo hosted its ‘Retail Media Day’ at its ‘Yellow Park’ HQ in Barcelona on Wednesday, and experts from Glovo and the wider retail industry took to the stage to discuss the retail ecosystem’s potential for exponential growth.
Glovo co-founder Sacha Michaud opened the sessions with a very promising vision – massive growth potential is waiting for brands to unlock through Glovo.
14 May 2026, Barcelona. Leading European technology platform Glovo recently hosted its yearly ‘Retail Media Day’ at its Yellow Park, Barcelona headquarters. Throughout the day, industry experts from Glovo and beyond discussed major industry trends and developments, including Glovo’s growth plans for the coming months.
Taking to the stage to kick off the day was Sacha Michaud, Glovo co-founder. He explained: “Once people realize that they can order from local stores through Glovo, a snowball effect will happen: we will become top of mind.”
According to experts from IAB Europe’s Retail & Commerce Media Committee, 2026 is expected to be a defining year for retail and commerce media across Europe, driven by increased investment, AI-enhanced personalization, and growing demand for clearer measurement standards. As advertisers seek more accountable, commerce-led media strategies, retail media is increasingly becoming a core pillar of the modern digital advertising ecosystem.
Throughout the day, Glovo experts Connie Kwok (VP of Q-commerce), Alex Menal (VP of Marketing), and Victor Roca (Director of Ads Product and Retail Media) took the stage to discuss Glovo’s approach to strategic themes such as product, customer understanding, and Q-commerce leadership. They presented Glovo’s new value proposition for brands to advertise through four new in-app advertising opportunities: segmentation, direct links, video stories, and product cross-sell
During Connie Kwok’s presentation about leading Q-commerce for one of the leading global companies driving industry innovation, she defined Glovo’s value proposition as providing ultimate convenience and choice, stating, “having the mall in your pocket” as the final goal.
In his session, Alex Menal (VP of Marketing at Glovo) discussed how Glovo has successfully marketed itself to customers worldwide, positioning itself as a global leader in Q-Commerce. He shared a very ambitious vision of how Q-Commerce could equal the value that Food currently holds for Glovo’s business, based on its current growing run rate, new feature opportunities, and AI applications.
Joining the Glovo team on the day was Andrea Di Fonzo, founder of Adcelerator and the former CEO of Publicis Group. Calling on his experiences scaling complex service platforms and driving sustained growth for companies in the retail sector, he stated that brands have to ensure to set their advertising in places that remain unknown to them because if they only communicate in the stages they know, they will be missing out on a whole new set of audiences that are looking elsewhere.
In this regard, he noted that in this era of messy communications, platforms like Glovo provide a massive opportunity for brands, because brands will rent a virtual space with millions of customers looking in the right place, at exactly the right time: when customers are ready to purchase.
In recent years, Glovo has partnered with retail industry giants such as Coca-Cola, Nestlé, PepsiCo, Red Bull, Unilever, and more, helping them maximize their retail media strategies. The day’s closing session, led by Victor Roca and Lucas Anaut, focused on how Glovo has helped brands like Heineken, PepsiCo, and Revolut grow exponentially through tailored, smart in-app and off-app media placements.
Exciting times lie ahead for retail media at Glovo, and the next edition in 2027 will see even more brands engaging with the Glovo customer base in a way never explored before.