Frostkrone Food Group is recognised as one of the world’s leading producers of finger food, celebrated for its focus on quality, creativity, and innovation. With an extensive portfolio that blends culinary expertise and trend-driven product development, the company has earned a strong reputation for delivering unique and convenient snack solutions to consumers across international markets. From timeless favourites to bold new flavours, Frostkrone continues to set benchmarks in the finger food sector by uniting tradition with innovation.
Here with us is Emiel Lommen, Commercial Director at Frostkrone Food Group, to share insights into the company’s vision, achievements, and the future of finger food.
1. Frostkrone has become a leader in the finger food and snack market. What’s the secret to staying ahead in such a competitive and fast-changing industry?
At Frostkrone, innovation isn’t just a buzzword – it’s the driving force behind everything we do. We blend creative product development with sharp market insight and the confidence to take bold, well-judged risks. The goal is always the same: to deliver products that excite customers and bring genuine value to their business.
With eight international sites, we can spot trends early, respond to local tastes and develop snack concepts that hit the mark in each market. From Asia and Australia to Canada and across Europe, our reach is global, and our export share stands at around 29% (excluding the EU, UK and USA, where we operate our own facilities).
A great example is our Chilled Range. Drawing on years of experience, a worldwide network and deep expertise in frozen foods, we created a versatile portfolio of chilled finger-food and snack products. This range opens up fresh opportunities, taps into shifting consumer habits and broadens our offer – all while keeping quality and flavour at the highest level.
2. The company prides itself on its close relationships with retail and foodservice clients. How do you maintain such strong partnerships across different regions?
We believe being close to our customers goes far beyond simply being nearby. It’s about understanding their business, anticipating their needs and acting quickly when circumstances change. For our foodservice clients, that means offering flexible order quantities and short lead times, helping them stay agile and adapt their offer to demand in real time.
With eight sites worldwide, customers have direct access to a local contact who knows their market inside out. When needed, we work side by side to create concepts tailored to their audience and product line-up.
Local production and short supply chains add even more flexibility, ensuring a fast, responsive service. It’s this blend of proximity, attentiveness and local expertise that keeps our partnerships strong and enduring.
3. You’ve reported a 12% growth in 2024 – well above market average. What are the key factors behind this performance?
Our success comes from a consistent ability to turn fresh ideas into successful products – quickly, efficiently and without compromising on quality. We look at the finger-food and snack category as a whole, keeping a close eye on international trends while listening carefully to
what our retail and foodservice partners need. Our real strength lies in bringing innovations to market at speed, supported by premium ingredients, simple preparation with guaranteed results and rigorous quality controls at every site.
We also keep investing in our production capacity and expanding our global footprint. This not only allows us to react faster but also helps us anticipate trends before they become mainstream, giving our customers a competitive edge.
4. Your collaboration with Robin Schulz is quite unique in the frozen food space. What inspired this move into licensing, and how do you see this area developing?
The idea grew out of conversations with Robin Schulz and his management, sparked through our own network. It quickly became clear we could create something special: a finger-food range that captured the energy of his music and style, combined with our know-how. The result is a snack experience as distinctive as one of his tracks – and perfectly tuned to the tastes and lifestyles of Gen Z. We brought this frozen-snack range to market in 2024 with great success.
We’ve long seen the potential in licensing and have built other brand partnerships alongside this one. Licensing has become a strategic pillar for Frostkrone as we grow our portfolio. Recently, we announced a collaboration with Old Amsterdam to launch a premium cheese-bite finger-food, available in Germany from October 2025.
These ventures underline our focus on innovation, our ability to partner with strong brands, and our commitment to creating products that resonate with today’s consumers.
5. The U.S. market presents both challenges and opportunities. How is Frostkrone positioning itself to grow there despite geopolitical and regulatory hurdles?
The United States is an incredibly dynamic market, with a strong appetite for innovative, high-quality snacks. Our local presence means we can respond quickly to changes, adapt to regional requirements and keep supply chains short and efficient.
We also bring our global portfolio to the table, giving American retailers access to a broad and appealing range of products. By combining local expertise with international experience – and by working closely with customers on the ground – we position ourselves as a trusted, forward-thinking and flexible partner.
This approach enables us to achieve sustainable growth in the U.S. while staying responsive to the evolving needs of the market.
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