Lidl also turned the page into September with a two-pronged strategy. A major financial injection is set to accelerate store construction, adding dozens of new sites across the UK and Europe. At the same time, Lidl is adjusting its loyalty app, scaling back some third-party perks while preparing new in-house benefits.
The retailer has also seen extraordinary growth in its plant-based range, with sales rising sharply over the summer. This underlines Lidl’s ability to offer innovation as well as value, showing that discounter customers are just as open to premium alternatives if the pricing is fair.
Expansion, loyalty refinement and category growth make for a busy agenda. September will be the month when Lidl balances these priorities while defending its reputation for price leadership.