The South Tyrolean Consortium confirms the positive trend of the organic season: with its broad and diverse product range, new varieties and guaranteed availability 12 months a year, VOG underlines its credentials as a reliable partner and driver of innovation in the segment
BOLZANO, VOG – Home of apples was at BIOFACH 2026, the world’s leading organic food trade fair, in Nuremberg on 10-13 February 2026 to confirm the highly positive trend of the organic apple season and underline its frontline position in the European organic market.
“The organic sector continues to record constant growth and display positive signs for the future,” explains Klaus Hölzl, VOG Sales Manager. “We are very pleased with the current season: as well as the quality of the products, which is very high, we have also further improved their storage life and increased our production potential, also optimising the packaging department, for example by introducing pre-packaged products to the network. Thanks also to our wide and structured range of varieties, we have established ourselves as a dependable partner for the management of the organic apple category right throughout the year, meeting the demands of consumers and retailers with reliability and flexibility.”
In fact, VOG has one of the widest and most numerous organic ranges in Europe thanks to the dedication of the 300 family businesses of the Consortium that have chosen and devoted their energies to this form of farming. A diversity that begins at the different altitudes at which the apple farmers grow their produce and which is reflected in the multifaceted range and distinctive sensory richness at the base of the various products that VOG delivers across Europe at all times, guaranteeing year-round availability.
“The results we are seeing today are the product of a long-term growth process in which volumes have continuously increased year on year,” explains Hannes Tauber, VOG Marketing Manager. “The organic market has changed and with it also the expectations of consumers who, in addition to flavour, now increasingly want products that are capable of expressing values, identities and lifestyles. BIOFACH was an opportunity to show how VOG is in step with this evolution thanks to its structured and comprehensive product range: from traditional apples to classic brands through to innovative varieties aimed primarily at younger age groups, the main drivers of the growth in organic consumption. Our approach enables us to offer the right apple for every preference and moment.”
VOG’s diverse and rich array of varieties also explains how it is able to segment its organic range in a way that keeps the consumer at the centre. In fact, the Consortium’s organic range is developed along two main and complementary lines: on one hand traditional apples, which guarantee stability and recognisability on the shelf; on the other, the club apples, which enrich the range with distinctive brands and innovations that support the development of the organic segment.
The traditional varieties, marketed with the Marlene® Bio and Biosüdtirol brands, include a selection of sweet red apples like the Gala, Fuji and Inored Story®, available all year round and particularly popular with children. The range is further expanded with sweet-tart red varieties like the Braeburn, Topaz and Bonita, which combine freshness and flavour, as well as the Golden Delicious and the Granny Smith, chosen by those who prefer their apples to have a stronger, tarter edge.
The VOG organic product range is completed by the club apples, which add plenty of variety and character to the portfolio: the most consolidated brands include the Pink Lady® Bio and Kanzi® Bio, increasingly popular and by now an established presence on supermarket shelves, as well as more recent additions with strong innovative potential such as the Natyra®, Cosmic Crisp® Bio, RedPop® Bio and Giga® Bio which as well as bringing freshness and diversity to the range also cater to the tastes of the new generations – increasingly the key drivers of the growth of organic consumption – and underline VOG’s role as an innovator also in this sector. It is precisely this ability to offer highly innovative solutions and provide added value even in the most challenging situations that makes VOG such a gamechanger.
“Organic remains a strategic segment for VOG,” concludes Hölzl. “Our organic range enables us to offer a comprehensive product portfolio and to cater for the most diverse of consumer needs. Thanks to the continuous improvements we have made in storage life, packaging and production capacity, combined with our wide range available all year round, VOG continues to consolidate its reputation as the go-to partner for solutions that meet the changing demands of the market”.