How the Frostkrone Food Group turns innovation, quality and responsibility into a recipe for success
Staying close to the latest trends – and consistently one step ahead. At the Frostkrone Food Group, innovation isn’t just a strategy; it’s embedded in the company’s way of thinking. Under the guiding principle “We Love Finger Food”, the group has spent more than 25 years creating finger food and snack concepts that resonate with consumers across the globe.
Whether it’s snacking on the go, sharing with friends, or enjoying convenient, easy-to-prepare options, the starting point is always the same: understanding what consumers are looking for today, and anticipating what they will want tomorrow. Each year, the company develops over 100 new product ideas. Around 40 of these go on to be successfully launched across retail, foodservice and quick-service restaurant channels.
Innovation that goes further
Today, innovation means far more than simply developing new products. It also involves rethinking how food can be produced responsibly. At the Frostkrone Food Group, this commitment is reflected in tangible measures – from new recipes and improved packaging to ever more efficient production processes.
Sustainability is considered from the very outset of product development. Raw materials, production and logistics are carefully aligned to conserve resources and reduce emissions. A key milestone in this journey is the alignment of the company’s climate targets with the internationally recognised standards of the Science Based Targets initiative. In doing so, the Group has set itself the clear objective of significantly reducing its CO2 emissions by 2030.
For consumers, this translates into innovative finger food and snack products that not only deliver on taste and convenience, but are also produced with a strong sense of environmental responsibility.
“As a company, we see sustainability as both a positive obligation and a genuine opportunity. We are convinced that a sustainable approach will strengthen our Group for the future and create value that benefits everyone,” says Frédéric Dervieux, CEO of the Frostkrone Food Group.
Less waste, more value
Reducing food waste is a key priority. At the Frostkrone Food Group, state-of-the-art production lines ensure that raw materials are utilised as fully as possible. The more efficient the process, the less is lost along the way. And where waste cannot be entirely avoided, it is put to good use.
Crispy sales potential in a bite-sized format
The new Cheesy Loops combine consistent raw material utilisation with maximum convenience, offering a compelling example of modern snack culture in action. Their distinctive ring shape and light potato-and-cheese texture make them highly versatile – ideal as a quick snack, an option for flying buffets, or a creative side dish.
At just 14 g per piece, Cheesy Loops are significantly smaller than conventional frozen snacks, making them appealing both on their own and as an accompaniment. Ready to serve in around two minutes, they retain their crispness for an extended period. Produced using upcycled potato ingredients, they also contribute to reducing food waste – underlining the sustainable approach of the Frostkrone Food Group.
Offered in three contemporary, on-trend flavour varieties:
• Cheddar & Potato: deliciously mild, with a smooth, creamy cheese note
• Cheddar & Onion: savoury and well-balanced, finished with a subtle hint of onion • Cheddar & Jalapeño: rich and indulgent, with a gentle, warming kick.
A high-impact, commercially appealing concept that perfectly blends great taste, contemporary lifestyle appeal and a responsible approach to modern food enjoyment.
Crispy Cheese Garlic Potato Balls are also made using repurposed potato ingredients, reinforcing a resource-conscious approach. With their crisp, golden-brown coating, they are instantly appealing and invite immediate enjoyment. Thanks to their compact size and shape, they are perfectly suited for one bite enjoyment. What sets them apart is the harmonious combination of a light, creamy potato texture, the savoury depth of garlic, and the rich, indulgent notes of cheese – delivering a well-rounded and satisfying flavour experience.
Packaging with sustainability in mind
Especially in the frozen food sector, packaging must be highly effective to reliably preserve taste, freshness and quality. The challenge lies in balancing sustainability with product protection. At the Frostkrone Food Group, careful steps are being taken to ensure that all packaging materials – whether films or cartons – will become fully recyclable in the coming years, without compromising product quality or safety. Because even as the company advances towards greater sustainability, maintaining the highest standards of quality remains the top priority.
Innovation at the heart of growth
The success of this approach is reflected in the company’s international expansion. New product ideas generate strong interest – not only in Europe, but also in North America, Asia and Oceania. Last year, the Group achieved total sales of approximately €335 million.