Aldi once again proved its mastery of seasonal buzz with the release of its limited-edition “Specialbuys.” This time, it’s Christmas toys and decorations stealing the spotlight — shoppers queued outside stores before opening hours to get their hands on the bargains. The campaign continues Aldi’s long tradition of using scarcity and clever marketing to draw in crowds.
Meanwhile, in Spain, Mercadona’s private-label innovation keeps customers curious. A new range of sweet-potato crisps under its Hacendado brand became an instant hit, selling out in several regions within days. These small wins reinforce Mercadona’s image as a supermarket that listens closely to customer tastes and moves fast to deliver.
Imagined update: After the toy rush, Aldi trialled a “Fair Chance” reservation system to stop resellers from buying out stock. Customers could pre-register online and collect in person, a move that improved fairness and boosted goodwill across social media.