ISN Magazine

For decades, the cosmetics industry was dominated by global beauty brands that relied on advertising, celebrity endorsements and department store distribution. That model is being challenged as European supermarkets rapidly expand their own-brand skincare,...

Private label has evolved from being a low-cost alternative into one of the most powerful forces reshaping the global grocery industry. Across Europe, supermarket own brands are winning market share in almost every category,...

Will the Supermarket of 2035 Sell Mostly Its Own Brands?  ISN Editorial Team Private label has reached a turning point. For decades, supermarket own brands were viewed as low-cost alternatives sitting quietly beside famous...