Product News
Jennifer Aniston and Smartwater Reunite in Playful New Campaign with a Nod to ‘Friends’
Smartwater has rekindled its long-standing partnership with Jennifer Aniston in a fresh new campaign launched on June 17. Known for her elegance, wit, and enduring popularity, Aniston returns as the face of the premium...
M&M’s Launches “It’s More Fun Together” Campaign to Celebrate Unity Across Generations
M&M’s has launched a new global creative platform called “It’s More Fun Together,” focusing on unity and cross-generational bonding. The campaign uses humour and highlights the ampersand in the brand’s name to emphasise togetherness....
The Challenge of Sustaining Brand Health in Market Uncertainty and Rising Competition
Recent research paints a concerning picture for businesses aiming to build strong, lasting brands. According to a study conducted by Marketing Week in partnership with Kantar and Google, only 17.3% of brand marketers feel...
GIGA® JOINS FORCES WITH WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS FOR NEW SUPERMAN PROMOTIONAL PARTNERSHIP
An extraordinary apple for an extraordinary summer – celebrating flavour, strength and the joy of sharing, Giga® apples join announces a new campaign in celebration of the iconic Super Heroe, Superman ahead of the...
Urgent Recall: Organic Crackers Pulled from Shelves in 11 States Over Hidden Allergen
A widely consumed organic snack has been urgently pulled from shelves across the East Coast of the United States following the discovery of a potentially life-threatening allergen not listed on its packaging. Consumers are...
FDA Approves Wildtype’s Cultivated Salmon – A First for Lab-Grown Fish
BY ISN Magazine In a landmark decision for the future of food, the United States Food and Drug Administration (FDA) has issued its first-ever approval for a pre-market safety consultation regarding lab-grown fish. This...
Egg Recall Sparks Food Safety Concerns Across the U.S.
A significant egg recall has been launched across multiple states in the United States due to a growing outbreak of Salmonella. Millions of eggs are being removed from store shelves and consumers are being...
Budweiser Always Surprises Us – Launches New Campaign for FIFA Club World Cup 2025
Just when you think Budweiser has reached the peak of creativity, they manage to surprise us again. The iconic beer brand has just unveiled a bold new global campaign, “Celebration in the Making,” to...
Pets at Home Sees Profit Rise Driven by Veterinary Business Amid Retail Headwinds
Pets at Home reported a 14.1% increase in profit to £120.6 million for the fiscal year ending March 2025, largely driven by a 23.3% surge in its veterinary business segment. This growth highlights the...
The Very Group Launches Premium Boutique Fashion Range with Flexible Payment Option
The Very Group has unveiled a new boutique fashion collection comprising over 100 premium summer-ready pieces, ranging from occasionwear to essential wardrobe staples. This launch highlights the company’s ongoing commitment to expanding its product...