Costco shoppers have long cherished the chain’s iconic free samples—but few realised just how generous the policy really is. For years, the big-box giant has filled its warehouse aisles with sampling stations offering everything from frozen pizza and smoked salmon to imported chocolates and protein bars. Most members assumed an unspoken rule applied: one sample per person, and maybe two if the staff weren’t watching. But a little-known company policy—now going viral on Reddit and TikTok—has left even Costco’s most seasoned fans shocked: there’s no limit on how many free samples you can take.
Yes, you read that right. Whether you’re on the $65 Standard Membership or the $130 Executive tier, all Costco members are entitled to unlimited samples during their shopping trip—no questions asked.
The revelation sparked lively debate and disbelief online. “No way!” one Reddit user exclaimed. “It’s a great way to try a food I wouldn’t have considered otherwise. I’ve bought a bunch of new foods after sampling them.” Others, however, were a bit more reserved: “I feel bad even taking one… people take the whole batch?”
For many, Costco’s samples aren’t just a nice bonus—they’re a nostalgic part of the experience. “My kid will gladly tell you the day they gave out half an Oreo ice cream sandwich was the best grocery shopping trip ever,” one user wrote. “Lindt chocolate balls during the holidays—my favourite,” another added. “I was wandering my local Costco and they were giving out samples of Ruffles chips. That’s some exotic sampling right there,” joked a third.
While the idea of unlimited sampling may sound appealing to many, it’s also stirred up complaints from shoppers fed up with congested aisles and slow-moving crowds around the sample tables. “First of all, your spouse and kids are one thing,” one frustrated shopper posted. “But why bring pee paw, mee maw, your brother, your cousin, your second aunt twice removed, her eight kids, and the guy you met at the ball game?”
The combination of generous samples and weekend crowds can lead to serious bottlenecks—particularly near popular stations like baked goods or holiday treats.
Technically, yes. Costco’s sample stations—typically run by third-party vendors like Club Demonstration Services—don’t impose a strict limit. While courtesy and common sense are expected, the official stance is that members are free to try as many as they like.
So next time you find yourself strolling through the warehouse and spot your favourite cheese cubes or protein bars on display, don’t hesitate. Take two. Or five. Or… however many your conscience allows. Just don’t forget to keep moving—or risk becoming part of the next Reddit gripe.