ISM Exhibition 2026 is set to showcase one of the most dynamic editions in recent years, highlighting the creativity, trend-setting power and global influence of the sweets and snacks industry. As the world’s largest trade fair dedicated to this sector, ISM continues to attract manufacturers, buyers and retailers from every corner of the world, all eager to discover what is new, what is next and what will shape the confectionery market in the year ahead.
This year promises an exceptional focus on new product development, with exhibitors unveiling bold concepts, fresh flavours and completely new category ideas. From surprising taste combinations to premium artisanal creations, ISM 2026 is expected to be a celebration of originality. Brands are pushing boundaries with regional inspirations, limited-edition lines, luxury packaging and seasonal launches designed to capture shopper attention and drive excitement at retail.
The exhibition will also highlight major advancements in packaging innovation. Attendees will see new formats, lightweight designs, smart labelling, portion-control packs, and eye-catching graphics aimed at enhancing shelf visibility and consumer engagement. Sustainability remains a key driver in packaging development, but the emphasis this year is equally on functionality, efficiency and brand storytelling.
On the technology side, manufacturers are introducing cutting-edge production methods that improve consistency, flavour precision and creative possibilities. Automation, digital quality control and advanced ingredients are enabling producers to experiment with textures, fillings and multi-layered concepts that were previously difficult to achieve.
ISM acts as a global stage where major confectionery trends emerge. Among the highlights expected in 2026 are:
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Exotic and fusion flavours inspired by Asian, Latin American and Middle Eastern cuisines
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Premium and gourmet chocolate lines using high-quality cocoa and innovative infusions
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New textures such as aerated fillings, double-crunch layers and silky centres
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Novel snack formats, including hybrid products that blend sweet and savoury elements
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Limited-edition ranges designed to create buzz and strengthen brand identity
For buyers and retailers, ISM remains an essential trend barometer, offering early insight into the products that will define the next season’s shelves. It is also a platform where international partnerships take shape, private-label suppliers meet new clients and emerging brands gain visibility.
With an atmosphere of creativity, energy and anticipation, ISM Exhibition 2026 reinforces its position as the most influential meeting point for the global sweets and snacks industry. This year’s edition promises not just new products, but a wave of fresh ideas that reflect the evolving tastes and expectations of modern consumers.