From November 16–18, 2025, the PLMA Private Label Trade Show took place at the Donald E. Stephens Convention Center in Chicago. Under the theme “Store Brands Marketplace,” this major event brought together players from around the world to explore the growing power and innovation of private label brands. This year’s edition highlighted not only the sector’s ongoing growth but also its international reach and creative energy.
Unprecedented International Presence
PLMA 2025 featured over 2,000 exhibitors and numerous national pavilions, emphasizing its truly global scope. Countries such as Mexico, Ecuador, Jordan, and the United Kingdom joined the American market to showcase the vitality of private label products and the diversity of innovation they bring to consumers worldwide.
Rite Stuff Foods: Showcasing Innovative Finger Foods at Booth F1238
As the show brings together retailers, importers, exporters, and distributors, Rite Stuff Foods is debuting a new lineup of delicious finger foods designed specifically for private-label and retail partners.
The collection highlights:
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Bold, exciting flavors aimed at engaging today’s adventurous consumers,
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Smart packaging concepts that perform both on-shelf and in sampling programs,
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Products designed for success in retail environments and promotional tastings.
Visitors can explore the full range at Booth F1238 in the Food & Beverage section, where they can:
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Sample the products,
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Explore innovative packaging concepts,
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Discuss product specifications, private-label options, and production capabilities with the Rite Stuff Foods team,
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Engage in one-on-one conversations about collaboration and ordering.
With this offering, Rite Stuff Foods demonstrates the perfect alignment with PLMA’s focus on innovation, performance, and tailored solutions for the private-label market.
Product Innovation at the Heart of Private Label
Innovation was at the center of PLMA 2025. Highlights included the Idea Supermarket®, the New Product Expo, and the Awards Salute to Excellence, all showcasing bold creations, responsible packaging, and engaging consumer experiences. Key trends this year included:
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Sustainable and eco-friendly packaging,
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Growth in wellness and self-care products,
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Expansion of international and authentic food offerings,
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Premiumization of private-label products.
Economic Outlook: Private Label on the Rise
Private-label brands continue to gain market share, with 2025 mid-year data showing a 4.4% growth in value versus 1.1% for national brands. Private labels now hold 21.2% of market value and 23.2% by volume, underscoring growing consumer trust in these brands for both quality and affordability.
Strategic Leadership and Industry Insights
Key presentations at the show, including remarks by Lidl US CEO Joel Rampoldt, emphasized that success in private label hinges on quality, cost control, transparency, and customer connection. PLMA’s University Outreach program continues to cultivate the next generation of talent for the private-label industry.
PLMA Chicago 2025 is more than a North American trade show—it is a global hub for private-label innovation, collaboration, and market growth. With the presence of forward-thinking brands like Rite Stuff Foods, this year’s edition highlights a rapidly evolving market where creativity, quality, and strategic partnerships drive success. For European and UK manufacturers, distributors, and retailers, the show offers a unique opportunity to discover trends, forge partnerships, and strengthen their position in a thriving industry.