A man named Ruben Rausing who had a vision to create a packaging system that would revolutionize the way people consume liquids. He wanted to create a packaging that would not only be convenient, but also sustainable and eco-friendly.
After years of research and experimentation, Ruben and his team finally developed the first Tetra Pak in 1944. The Tetra Pak was a revolutionary packaging system made of multiple layers of paper and plastic that could protect and preserve liquids without the need for refrigeration or preservatives.
At first, the Tetra Pak was mainly used for packaging milk, but soon it became popular for other liquids such as fruit juice, soup, and even wine. Its popularity continued to grow and Tetra Pak became a household name, with factories and offices around the world.
However, the journey wasn’t always smooth for Tetra Pak. In the 1980s, concerns were raised about the environmental impact of the packaging, especially when it came to recycling. Tetra Pak responded to these concerns by creating a recycling program and developing new products that used even more eco-friendly materials.
Despite these challenges, Tetra Pak continued to innovate and expand its product line. It introduced new packaging designs, such as Tetra Brik and Tetra Classic, and expanded into new markets such as Asia and Africa.
Today, Tetra Pak is still a leader in the packaging industry and continues to focus on sustainability and innovation. Its products are used in over 160 countries and its commitment to eco-friendly packaging has earned it recognition as one of the world’s most sustainable companies.
As Ruben Rausing’s vision continues to thrive, Tetra Pak remains committed to its mission of providing convenient, sustainable and safe packaging solutions that meet the needs of consumers and protect the planet.